• Buy Now
    • Rackspace Cloud
    • Email & Apps
    • Fanatical Support for AWS
    • Managed Google Cloud Platform
    • Office 365
  • Log In
    • MyRackspace Portal
    • Cloud Control Panel
    • Rackspace Webmail Login
    • Cloud Office Control Panel
  • Rackspace Logo
  • Developer Home
  • Developer Documentation
  • Blogs ▼
    • Technical Blog
    • Rackspace Blog
  • Support Documentation

Technical Blog


Technical and Product News and Insights from Rackspace

Posts written by Karisa Booth

Everything you need to know about Salesforce Audience Studio—formerly Salesforce DMP

Karisa Booth
Karisa Booth | December 2, 2019
  • salesforce

Digital advertising is officially bigger than traditional advertising. This fact means if digital advertising has not already started consuming a larger share of your ad spend, it soon will. This also means having technology that effectively pulls in and analyzes your customer data from digital platforms is essential to your advertising success.

Enter Data management platforms (DMPs).

DMPs like Salesforce® Audience Studio (formerly Salesforce DMP) are the backbone of data-driven marketing efforts. A DMP collects, organizes, and activates first, second, and third-party audience data from any source—online, offline, mobile, and beyond. These platforms allow your company to gain unique insights into your customers, as well as effectively segment and reach your audience.

As the director of our Salesforce Marketing Cloud Center of Excellence at Rackspace, I help clients install and learn to use tools like Audience Studio every day. This blog introduces Audience Studio and explains how you can use it to maximize your digital advertising efforts.

Read More

What is Interaction Studio, and how does it drive transformative business value?

Placeholder Avatar
Karisa Booth | November 6, 2019
  • salesforce

Interaction Studio launched in 2018 as an innovative Marketing Cloud feature that enables your company to engage with customers at every stage along the path from lead to loyalty. Interaction Studio uses cookies to track customer data and then matches that data with customer-provided information—like email addresses and phone numbers.

Read More
Popular Posts
Last 30 Days All Time
  1. Understanding a SQL Server execution plan
  2. LACP bonding and Linux configuration
  3. Steps to migrate multiple IIS sites
  4. New SQL Server 2017 features
  5. Introduction to PGP encryption and decryption
  1. Understanding a SQL Server execution plan
  2. LACP bonding and Linux configuration
  3. PowerShell 101 from a Linux guy
  4. OpenStack Orchestration in depth, Part 1: Introduction to Heat
  5. Neutron networking: Neutron routers and the L3 agent
Categories
  • Openstack
  • Database
  • Oracle
  • Salesforce
  • Developers and DevOps
  • Security
  • Cloud Servers
  • General
Docs
  • Style Guide for Technical Content
  • Cloud Backup
  • Cloud Block Storage
  • Cloud Databases
  • Cloud DNS
  • Cloud Files
  • Identity
  • Cloud Images
  • Cloud Load Balancers
  • Cloud Monitoring
  • Cloud Orchestration
  • Cloud Networks
  • Cloud Queues
  • Cloud Servers
  • Rackspace Auto Scale
  • Rackspace CDN
Sdks
  • Go
  • Java
  • .Net
  • Node
  • PHP
  • Python
  • Ruby
Partner Tools
  • Airbrake
  • Mailgun
  • ObjectRocket
  • RedisToGo
Blog
  • Technical Blog
  • Rackspace Blog
©2019 Rackspace US, Inc.
  • ©2019 Rackspace US, Inc.
  • About Rackspace
  • Investors
  • Careers
  • Privacy Statement
  • Website Terms
  • Trademarks