If you’re using marketing automation only to send out an email newsletter now and then, you’re missing out on powerful opportunities to engage your customers at every step along the path from lead to loyalty.
This blog shows how you can integrate Oracle® Access Manager (OAM) 11g with Oracle E-Business Suite (EBS) by using the WebGate agent.
Your customers are probably using social media, which means they are talking about your company and your products or services—whether you are listening or not.
If you are not listening to your customers, you are missing out on potential conversations, brand mentions, and relationship-building opportunities. What’s more, if your company is not using social media, you might actually be disappointing your customers. According to one study, 60% of people believe social media is the best place for companies to provide customer service.
The Trailhead® training platform offers courses for everyone, from IT architects and engineers to marketers, to learn Salesforce® in a fun and engaging way. In fact, it’s so engaging that about 200,000 people used it to learn how to use Salesforce within Trailhead’s first year of existence.
Customer experience is critical in retail for building engagement and generating revenue. Offering personalized interactions—from advising customers based on their preferences to following up with them after they have made their purchases—can provide transformative business value, particularly during the biggest shopping season of the year.
Have you ever wondered how to convert a standalone database to an Oracle® Real Application Clusters (RAC) database?
Digital advertising is officially bigger than traditional advertising. This fact means if digital advertising has not already started consuming a larger share of your ad spend, it soon will. This also means having technology that effectively pulls in and analyzes your customer data from digital platforms is essential to your advertising success.
Enter Data management platforms (DMPs).
DMPs like Salesforce® Audience Studio (formerly Salesforce DMP) are the backbone of data-driven marketing efforts. A DMP collects, organizes, and activates first, second, and third-party audience data from any source—online, offline, mobile, and beyond. These platforms allow your company to gain unique insights into your customers, as well as effectively segment and reach your audience.
As the director of our Salesforce Marketing Cloud Center of Excellence at Rackspace, I help clients install and learn to use tools like Audience Studio every day. This blog introduces Audience Studio and explains how you can use it to maximize your digital advertising efforts.
We know that change is never easy. If your company has been using Salesforce® Classic for some time, you might be nervous about switching to the new-and-improved Lightning. Even if you have heard about all the benefits of converting (access to new functionality, increased productivity, and much more), you might still be on the fence.
Many people think a customer relationship management (CRM) platform is only for the Sales team. But your CRM actually contains information about the entire customer lifecycle that is useful to all departments. Integrating your CRM with other platforms, like marketing automation software, can create valuable ways to use data across multiple teams.
This blog explores a scenario where you've lost an Oracle® Cluster Registry (OCR) and voting disk, and the voting disk has no backup. Though a tricky situation, you can restore it from the last automatic backup of the OCR.